One of the horse industry's most-published writers, Cheryl Magoteaux has written, edited and done photography work for an immense range of publications, including Western Horseman, Horse & Rider, Quarter Horse Journal, USET News, Quarter Horse News, The Reiner, Paint Horse Journal and others, earning national awards and recognition both for photography and writing. She has also provided color video commentary for Waltenberry's Reining Video Monthly and Wide World of Horses. The instructional book she wrote with barrel racing great, Charmayne James, has been a best-seller for Western Horseman and she's also authored chapters for several of the "Legends" books.

Her company, Pro Management, Inc. has grown to consist of 13 full-time employees at its offices in Byars, Oklahoma. Currently, the Pro Management team provides management, advertising, publishing, media and publicity services for some of the giants of the industry. On the event front, Pro Management oversees the production of the world's largest added-money reining, the National Reining Breeders Classic and reined cow horse events that include the National Reined Cow Horse Association World Championship Snaffle Bit Futurity, the NRCHA Derby, Stakes and Hackamore Classic, as well as the NRCHA Celebration of Champions and World’s Greatest Horseman. The Southwest Reining Horse Association Futurity is another growing event managed by Pro Management.

Cheryl Magoteaux has also handled projects for the American Quarter Horse Association and US Equestrian Team and has coordinated the media for the four largest reining events in the world - the NRHA Futurity, NRHA Derby, National Reining Breeders Classic and the US Equestrian Team Championship Reining - as well as orchestrating the reining demonstrations at the Houston Olympic Media Summit.

Cheryl is the owner and President of True South, LLC, which produces the award-winning television program, Wide World of Horses, on RFD-TV. She's also a co-owner of M3 Products which produces the Whisper Bit, and of InfoMedia video, which produces instructional videos including Speed Williams Team Roping and Tim McQuay Reining videos.

Probably the accomplishment of which Cheryl is the most proud is helping Rein In Cancer, an equine-based 501-C-3 that raises money to fight cancer and help cancer patients and she is president of that corporation and has been instrumental in raising funds at different equine events across the country.

Magoteaux’s background is rich inside the arena as well as outside, as she is a former college horsemanship instructor who is a past Professional Women’s Rodeo Association barrel racing champion. A Women’s National Finals Rodeo qualifier, she garnered major team roping and barrel racing event wins before retiring from barrel racing competition about 15 years ago. In late-2007 she returned to competition and since then has been busy training some young barrel horses, most recently winning the 2010 Pac West Barrel Futurity in Ardmore, Oklahoma.